Building strong relationships to power stronger teams

An interactive platform built to enhance the player-coach-team experience. Complete online questionnaires, get real-time player feedback, book interactive sessions and strengthen the dynamics of your team all on one secure platform. Contact us today to schedule a demo!

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athletes & coaches

Better understand and connect to your current squad.

chemistry

Measure, identify and strengthen squad chemistry.

recruiting

Get to know your future squad faster

sessions

Make the soft skills matter

_athletes & coaches

why

  • Identify natural strengths, increase self-awareness and amplify performance
  • Connect with more clarity on an individual basis with each member of your squad.

how

  • Complete an online 10-15 minute questionnaire to discern role-specific strengths.
  • Coaches receive immediate results through their team’s secure account.

apply

  • Partner with _Us to better understand the hard-wiring of individuals and groups within your squad.
  • Combine results into a visual Squad_Smash to see the bigger picture.

_chemistry

efficient

  • Athletes participate in an online five minute mobile-friendly confidential survey.
  • Coaches access real-time results through secure team account.

analytical

  • Survey assesses your squad’s connection, commitment, communication and coach engagement.
  • Output includes visual analytics on total score as well as breakdowns of each component of your squad’s chemistry.

actionable

  • Partner with _Us in focused sessions with your squad to share results and create team-driven action steps.
  • Continuously assess and address your chemistry throughout the season.

_recruiting

why

  • Learn more about the hard-wiring of future athletes and coaches joining your squad
  • Save time and understand the potential impact of adding a new team member

how

  • Complete an online 10-15 minute questionnaire to discern role-specific strengths.
  • Coaches receive immediate results through their team’s secure account

compare

  • Build your All-Star Smash by combining results of standout performers in your program.
  • Use the results from your All-Star Smash to compare with potential future squad members.

_sessions

Interpersonal, skill-specific training classes tailored to meet your squad’s needs

how it works

Book a 60-minute session for your squad either in person or online. Using the Squad_U platform both players and coaches can interact and engage with one another on relevant topics throughout the session

session topics

Tough Talks. Resilience Skills & Awareness. Strength in Our Stories. Squad Smash. and more.

applications

Sync your sessions to your team’s account so you can refresh and sharpen skills.

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blog

🔄 Why Athletes Shut Down During Feedback (and What to Do Instead)

Feedback is fuel.But only if it gets heard the right way. If you’re a coach, you’ve been there: you give a cue, a correction, a piece of advice — and instead of a lightbulb moment, your athlete pulls back, shuts down, or gets defensive. The problem isn’t always what you’re saying.More often, it’s how it’s...

Accountability Starts at the Tape Table: Why Proactive Habits Build Stronger Teams

Walk into any athletic training room 30 minutes before practice and you’ll see two types of athletes: It’s easy to write this off as a time management issue. But zoom out, and what you’re actually seeing is the foundation of team accountability — or the lack of it. The Tape Table as a Culture Checkpoint...

Championships aren’t won in the postseason. They’re revealed there.

The postseason doesn’t care how you feel. It cares how you respond.Everything you’ve worked for comes down to this stretch. And for some athletes, that weight feels like motivation. For others? It’s a mental avalanche. But pressure doesn’t choose favorites — it exposes habits. Pressure Makes You Shrink or Sharpen Every postseason, we see it:1️⃣...

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socials

our_squad

Meet our squad dedicated to supporting your squad!

Erin Moore_

Co-Founder

Fu Salam_

Co-Founder

Chris Clark_

Chief Technology Officer

Curtis Garmon_

Chief Financial Officer

Holly Clark_

Squad_U Consultant

Stephanie Peters_

Research Developer

_reviews

“Fu and Erin at Squad_U have been amazing. Throughout this process we as coaches have learned a lot of valuable information regarding ourselves and our players. Because of our time with Squad_U, we have a better understanding of how to get the most out of each student-athlete both on and off the field. Our players have enjoyed the team sessions and have taken advantage of individual sessions as well. I look forward to moving forward with our partnership with Squad_U, I know it will continue to set our players and our program up for success.”

~Lauren Sinacola, Women’s Soccer Head Coach, Oregon State University

“In our program, evaluation, selection, management, and alignment of both student-athletes and coaches is of the utmost importance. Fu Salam and Squad_U give us a strategy to construct more confidently, our roster and staff, with individuals that share similar values and beliefs.”

~Chuck Benson, Men’s Basketball Head Coach, Carson-Newman University

“Squad_U is an unbelievable resource. Colleagues have told me they can't afford it. My response is you can't afford not to have it. The information that becomes accessible to a coach who uses Squad_U allows you to be a more effective coach and most importantly understand how to maximize the potential in your athletes."

~Krissy Turner, Women’s Soccer Head Coach, University of Pennsylvania

"Squad_U has had a tremendous influence on the connection and chemistry amongst my team year after year. The power of relationships and culture comes to life in a whole new lens for our student-athletes. I love learning how to best drive, connect with, and learn from each member of our program on an advanced level. Fu and Erin are incredible people and continue to impact who I am as a coach and my program in a really special way."

~Laura Valentino, Head Softball Coach, University of Connecticut

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